SILICON VALLEY COMMUNICATIONS GROUP

SVcomGroup Experience

 

Proof points of SVcomGroup delivering value via detailed client examples across strategic services

 

Brand Building

I.C. Angles, Selling the Brand

Branding an organization, or in the case of my work with Molecular Imprints rebranding a company, can deliver important benefits. A new logo, visual style guide and website are a nice start, but particularly for deep technology, business-to-business companies that’s not even close to enough. A new brand needs to match new messaging and positioning, which are then integrated with communications outreach, in order to reshape how influencers, customers and potential partners view a company. In the case of Molecular Imprints, comprehensive rebranding helped position the company for an important customer deal and the ultimate acquisition of its semiconductor business unit by a partner in that deal and one of Japan’s leading companies, Canon.

Investor Relations

I.C. Angles, How IR Drove KLA-Tencor from Laggard to Leader

Improving investor communications can drive multiple expansion. Oftentimes the impact of better IR is hard to measure, but sometimes the benefit is clear cut. The latter was the case with one of my first consulting clients, for whom I leveraged my investment buy-side experience on behalf. When I came to KLA-Tencor, one of the leaders in the semiconductor industry, the company was suffering from a lower valuation than peers, due largely to a lack of communications in general and a compelling investment story in particular. But obvious and not-so-obvious elements were present to turn things around, and move them from a laggard to a leader--not just in their investor relations program, but also with respect to their relative stock valuation. And that was exactly what we did.

Public Relations

I.C. Angles, Crafting a Big News Story is a Strategic Effort

​What does it take to create a blitz of media coverage around a local problem? Important news is just a start. In the case of Second Harvest Food Bank in the San Francisco Bay Area important news came in the form of a study showing high rates of food insecurity in its served community. Going from raw survey data to obtaining a front page feature story from The Guardian, which was also picked up by Internet aggregators like Drudge Report, as well as generating coverage across local broadcast and print media, on top of national outlets like CNN Money, required a smart strategy and a lot of work behind the scenes.

Business Media

​I.C. Angles, A Perfect Pitch Can Make for a Business Media Miracle

A small French technology company was responsible for one of my most difficult communications consulting challenges. They wanted to see an article about themselves in a leading American business media publication, like Forbes, Fortune or the Wall Street Journal. Realizing that goal, wasn’t going to be easy. Not only were they not an American company, but they also weren’t listed on a U.S. stock exchange. So, I couldn’t pitch them as being of interest to readers, because they could buy the stock, or as some interesting made in America story of entrepreneurship or innovation.